HELENA RUBINSTEIN
Agency
Publicis Luxe
Creative Direction
Posthuman Director's Cut
CGI & VFX
Posthuman
Production
Posthuman / Birth LX
DOP
Simon Chaudoir
Live Action
Birth LX
Year
2024
Our commercial campaign for Helena Rubinstein’s Powercell Day & Night face serums highlights the remarkable benefits of Samphire, a coastal plant known for its regenerative properties. The campaign showcases the serums’ ability to strengthen and renew the skin, with a focus on the product’s natural ingredients that protect against environmental damage.
