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Helena Rubinstein
Agency: Publicis Luxe
Creative Direction: Posthuman (Director’s Cut)
Design & Production: Posthuman
DOP: Simon Chaudoir
Live Action: Birth LX
Our latest commercial campaign for Helena Rubinstein’s Powercell Day & Night face serums highlights the remarkable benefits of Samphire, a coastal plant known for its regenerative properties. The campaign showcases the serums’ ability to strengthen and renew the skin, with a focus on the product’s natural ingredients that protect against environmental damage.